Once upon a time, men’s grooming routines consisted of a quick shave, a splash of aftershave, and maybe a basic moisturizer—if they remembered. Fast forward to 2024, and the men’s grooming industry is experiencing a massive boom, projected to reach a staggering $115 billion by 2028, according to CNN.
But what’s driving this shift? At Bella Santé, we’ve seen firsthand how men are stepping into the self-care space, embracing advanced skincare, spa treatments, and holistic wellness as a regular part of their routines.
Men Are Investing in More Than Just Looks
The old stigma that self-care is "just for women" is fading fast. More men are realizing that investing in their skin, body, and overall well-being isn’t just about looking good—it’s about feeling good, too. Whether it’s stress relief, muscle recovery, or maintaining youthful skin, self-care has become a sign of confidence and longevity rather than vanity.
What’s Trending in Men’s Grooming?
At Bella Santé, we’ve noticed an increase in men booking services that go beyond the traditional haircut or shave. Here’s what’s on the rise:
- Professional Facials – More men are treating acne, uneven texture, and signs of aging with customized facials designed for male skin concerns.
- Massage Therapy – Deep tissue and relaxation massages aren’t just for athletes—they’re essential for muscle recovery, stress relief, and overall relaxation.
- Laser & Skincare Treatments – From HydraFacials to BBL Photofacials, men are taking proactive steps to maintain clear, youthful skin.
- Brow Grooming – Clean and well-shaped brows have become a staple of modern grooming.
Why Now? The Self-Care Shift
According to CNN, younger generations are leading the charge, influenced by wellness culture, social media, and a growing acceptance of skincare and grooming as everyday essentials. In fact, luxury skincare brands and med spas are seeing a significant rise in male clients, proving that self-care is no longer gendered—it’s personal.
Where to Start? Bella Santé’s Expert Take
If you’re new to professional skincare and self-care, start simple. A customized facial can address concerns like dryness, irritation, or early signs of aging. A stress-relieving massage can work wonders for tension and muscle recovery. The key? Consistency. Self-care isn’t a luxury—it’s an investment in your confidence, well-being, and long-term health. Whether you’re already in the grooming game or just getting started, Bella Santé is here to help you look and feel your best.
Want to experience the benefits of professional self-care? Book your appointment today.
