The Male Skin Care Boom Posted by Tiffany Amorosino on June 4, 2014 in

By

A recent article posted by the Wall Street Journal caught our eye. There has been a tremendous rise in demand for male skin care products in Asia, and Asian men are trying to protect, hydrate, and lighten their skin now more than ever before.

Beauty analysts attribute the burgeoning market for male skin care products to a variety of factors:

  • Men are taking the lead from the women in their lives who have complicated beauty regimens.
  • They want to protect their skin from extreme climate changes
  • Like their female counterparts, they simply want to enhance the way their skin looks and feels.

Right now the market for men's skin care products is heavily dominated by Asia but Western Europe and North America are quickly catching up.

You can read the article here: In Asia, Men's Skin Care Take's Off