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IMAGINE COLOR. NOW MULTIPLY IT. Elevate your color with powerful Pure Pigments to create dazzling color effects with unprecedented vibrancy and brilliance.  

Elumenated Hair Color is powered by patented Goldwell HD3 Dye Technology. Resulting from a joint collaboration between Goldwell and Fugifilm, these additives push the limits of traditional hair color. While hair color provides depth and coverage, adding customizable Pure Pigments creates multidimensional and multi-tonal light reflections with high definition and 3D brilliance.

Color morphing is an enhancement that can be added to most color treatments.

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